Bitcoin
Trump Media Sells 2,628 BTC at $145 Million Loss; Treasuries Down $49 Billion
Trump Media sold 2,628 Bitcoin for $165.07 million, realising a $145 million loss as corporate treasuries connected to the 2024 bull run face mounting pressure.
Trump Media and Technology Corp has sold another 2,628 Bitcoin worth $165.07 million, incurring a $145 million loss on the transaction. The company purchased 11,542 BTC at an average price of $118,529 after raising funds through stock and convertible bond sales. Although those holdings briefly reached $1.456 billion in value during October 2025—marking an $88 million profit—subsequent Bitcoin declines have reversed those gains. Year-to-date in 2026, Trump Media has sold 7,281 BTC worth $545 million at an average price of about $74,860, locking in $318 million in losses. The firm now carries total losses of up to $555 million on its Bitcoin holdings.
Trump Media is not an isolated case. The article reports that companies entering Bitcoin during the 2024 bull run have collectively lost over $49 billion from their 2025 peaks. KULR Technology, for example, has sold 921 Bitcoin and now holds only 100 BTC. The Coinbase Premium Index, which measures institutional buying pressure, has remained negative since May, with a positive reading recorded only 35 days in 2026 so far—suggesting sustained institutional selling pressure for over five months.
These developments signal broader institutional capitulation. The article observes that since February 2024, large market players have significantly influenced Bitcoin's direction. If current sentiment persists, institutional selling pressure is likely to continue weighing on price structure.
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