Bitcoin
MicroStrategy Lists Custom Bitcoin Jordans on Merchandise Store
MicroStrategy has released custom Bitcoin-themed sneakers for $250, though the company's online store does not accept cryptocurrency payments.
MicroStrategy has added custom Bitcoin-branded Nike Air Jordan 1 sneakers to its official merchandise store at a price of $250. The mid-top shoes are sold as custom builds rather than an official collaboration with Nike. While the store offers dozens of branded items, checkout options are restricted to traditional credit cards and services like Apple Pay, without direct support for Bitcoin or cryptocurrency payments.
The product release comes amid strong equity performance for MicroStrategy, whose shares gained 45% over the past month, rebounding from prior losses as other corporations evaluate its Bitcoin treasury approach.
In contrast, Nike shares have fallen 48.63% over the past twelve months to $38.40. The athletic apparel company has faced challenges including gross margin contraction from tariffs, declining revenue in Greater China, and a recent analyst rating downgrade to Neutral by Bank of America.
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