XRP
Ripple Signs Multi-Year Stadium Sponsorship Deal with Florida Athletics
Ripple has secured on-field branding rights at the University of Florida's football stadium under an agreement reportedly valued at $5 million annually.
Ripple has entered into a multi-year sponsorship agreement with University of Florida Athletics to display the XRP logo at Ben Hill Griffin Stadium beginning September 5. While official financial terms were not published, the agreement is reportedly valued at approximately $5 million per year, making it one of the largest on-field sponsorship agreements in college football.
The partnership places XRP logos on the 25-yard lines, across the athletic department’s website, and on social media channels, alongside Ripple-funded financial and technology education initiatives for students. The agreement functions strictly as a marketing placement and does not involve the university acquiring, holding, or processing payments in XRP.
The article notes that past sports sponsorships have not directly driven token performance. Ripple previously signed a five-year jersey patch deal with the Kansas Jayhawks in July 2026, after which XRP declined below $1. XRP traded at $1.45 on September 4, down 48% over the preceding twelve-month period.
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