XRP
Ripple Signs Sponsorship Agreement with University of Florida Athletics
The multi-year partnership will feature the XRP brand at Ben Hill Griffin Stadium and support student-athlete education.
Ripple has entered into a multi-year marketing agreement with the University of Florida to display the XRP logo on the field at Ben Hill Griffin Stadium starting this football season. The deal also covers digital properties, venue signage, and commitments to fund financial and technology education initiatives for student-athletes.
The initiative follows a prior sports sponsorship that placed the XRP logo on Kansas Jayhawks basketball jerseys. At the time of the announcement, XRP was trading around $1.41, representing a 34.9% increase over 30 days and a 49.8% decline over the year.
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